All Analytics Tools You Need When You Start a Business!
We know that the internet is such a vast place, some can even call it a jungle. You always have to pay attention to what links you click on, what websites you access and with whom you keep a conversation going.
If you have a business, it is even harder to reach your target audience. You might say that it is an easy process, you just go on Facebook Business Manager and select your target audience by country, age, occupation and so ok. However, that is ok only (i.e) if you sell clothes for kids. You target the mothers between 25 and 40.
But what if you don’t sell clothes for kids, you sell services and your target group can be much larger than a group of mommies. Investing into ads can be tricky and you cannot beta test for eternity. You might get lucky and reach the audience you like from the first time, but that is not the case of the majority.
Many people lose money because they do not know their customers! Do not be one of them! Make sure you implement to your website the next analytics tools and get to know your buyers
1.Google Analytics
Google Analytics is the absolute best friend for your data collecting process! If you manage to implement it correctly, you will most likely have all the information you need about your customers. Remember, this is a “How to” for beginners. Therefore, if you already have a basic knowledge about GA, then this can be a little boring. However, make sure you drop your advice in the comment section so we share everything there is to know with our users.
Getting back, first step is setting up your account. Go to this link to create an account. Make sure you introduce your website in order to get your tracking code.
After that, you need to agree with all Google Terms and Conditions. After you agree with everything, you should have gotten this page below.
There you can see a tracking ID and a Global Site Tag script.
Second Step is to insert that tracking code to your website. Copy and paste it (do not change it) into the < HEAD > section of each page you want tracked. That’s it, you did a great job!
Now let’s see how yo read the basics in Analytics.
In the “Home” page you will have general data. Starting from Live Reports to your bounce rate and even a comparison graphic between certain periods of time! Now If you are an international company you will be very interested in “Sessions by Country”. It is important to know where your most users come from in order to know where to advertise most. Or if you want to go on other markets, you can track the traffic there too.
Then, if you want to find out the age and gender of your visitors, click “Audience” and then “Demographics -> Overview”. There you have it. You just met your audience!
Of course Google Analytics cannot be learned or explained in just a few lines of text. The complexity of this tool is unimaginable. However, everybody has to start from somewhere and the best way to start anything is to know the people you are working with.
Beside the fact that you get to meet your audience, having Google Analytics implemented to your website can help you know exactly what pages of your website are most visited. Like this, you will know where to display advertisements or other amazing stuff you want to serve to your users
2. Facebook Pixel
Facebook can be a great tool for marketing your business. And if you do not have a Facebook page then stop here, go make one and come back for more. Facebook pixel is a tool that Facebook gives us to track our ads. Which can be a great tool If used correctly. Imagine it exactly like a pixel that is stuck on your add and sees everything your preset audience does. Then it gives all the info it gets to you.
Follow this link here and press the first option! Then, name your pixel and select a setup Method.
If you click on “Instal Pixel Manually” You will also get a code that you need to copy into your website header. Turn on automatic advanced matching and then write down your website and send a test traffic. Make sure you check it after 20 minutes, if some data got stored than you installed the pixel correctly!
Use this tool if you want better tracking options. Of course you can set your target audience on Facebook and you basically know where your ads will be displayed. However, it is always better to have more detailed analytics and collect this data for the future.
3. MailChimp
You have your website monitored, you have your social marketing ( at least Facebook ) under control, now it is time for your e-mails. MailChimp is not an analytic tool, well..it not ONLY an analytic tool. It helps you get in contact with your users via e-mail.
You can use it for newsletters, marketing campaigns and basically everything you want to mass-email. Moreover, if you don’t know how a newsletter should look like, they even have templates, for numerous campaigns and with numerous theme designs.
But it is nice to have some statistics, maybe see how many people opened the e-mail, or how many clicks a certain button got. The good news is that you can see that in MailChimp, and you don’t have yo set up anything! You just have to learn how to read it.
Besides the fact that every campaign has “Opens” and “Clicks”, in the menu, up, you have a section named “Reports”. If you click that you will get an overview of the activity. If you scroll down you have a list with all your campaigns.
You can either download all reports to have them on your computer, safe, or you can check them directly online. Learn from them. See which newsletters did best and try taking elements from there for future reference.
Now you also have a mail channel of communication! We know that this is not a very detailed article. It can take a book to write only for Google Analytics! However, the most important thing in our domain is to not get scared of the immense ocean of numbers.
Don’t get disappointed if you see low rates and low numbers, beta test, experiment and start doing! Gathering data can never be a bad thing. Oh and make sure if you do this, put the GDPR banner on your website! It’s and absolute must.
Did you find our article helpful? Share your opinions with us in the comments below!